#134 The History Of Ferrari

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Enzo Ferrari 

The Legendary History of the Ferrari Brand

Come journey the fascinating Ferrari history with us this week as we are privileged to have guest Luca Dal Monte, author of the comprehensive biography, Enzo Ferrari: Power, Politics and the Making of an Automobile Empire.

From the early days of racing and developing Scuderia Ferrari through the years and painstakingly building one of the most recognized brands in the world, we explore the fascinating account of Enzo Ferrari.

-The Ford strongarm takeover offer that never came to fruition and the GT40 connection.

– Iconic Prancing Horse logo that sat around for 7 years before its usage and it’s fascinating origin.

– Dedication and attention to detail while keeping excellence front and center.

– From Ferrari California to Ferrari Scottsdale, one of the most important arrangements that a Ferrari dealer will honor and respect throughout the Ferrari sales process before a buyer receives an order.