#344 Car Dealers Can’t Sell Overpriced Inventory… So How Are They Getting the Deals Done?
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Dealers Can’t Sell Cars: How to Slay the Negotiation
Car dealers are sitting on inventory, buyers are pushing back on high prices, and the old rules of negotiating a vehicle purchase are changing.
So how do you use today’s market to your advantage?
On this episode of WrenchNation, Frank Leutz welcomes back special monthly guest Ray Shefska of CarEdge to break down what’s really happening inside today’s dealership..but more importantly, how consumers can use that information when it’s time to buy.
Frank and Ray dig into dealer inventory, pricing pressure, incentives, trade-ins, financing, and the negotiating strategies that can help buyers recognize where a dealership may have room to make a deal.
In this episode:
- Why some dealers are struggling to move inventory
- How long a vehicle has been sitting can affect your negotiating position
- When advertised price isn’t necessarily the final price
- How to research the market before walking into the dealership
- Negotiating the vehicle price separately from your trade-in and financing
- Dealer add-ons, fees and other numbers buyers need to watch
- When walking away may be your strongest negotiating tool
- How to recognize a genuinely good deal versus a cleverly structured payment
- What today’s car buyer should know before signing anything
The goal isn’t to “beat” the dealership. It’s to walk into the negotiation informed, prepared and capable of recognizing a fair deal.
Ray Shefska of CarEdge joins WrenchNation each month with an inside look at the automotive retail market and practical strategies consumers can put to work when buying their next vehicle.
If you’re shopping for a new or used vehicle , or thinking about trading your current one..this episode could change the way you approach the negotiating table.
